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TradesKraft Privacy Policy

Effective Date: May 4, 2026 Last Updated: May 4, 2026

1. Introduction

This Privacy Policy describes how TradesKraft ("we," "our," or "us") collects, uses, and shares information when you visit our website at tradeskraft.com or interact with our services.

TradesKraft is a sole proprietorship operating from Chilliwack, British Columbia, Canada. We provide business training, tools, and systems for tradespeople in British Columbia.

This policy applies to all visitors to our website and to anyone who books a discovery call, signs up for one of our programs, or otherwise interacts with our services.

We are committed to protecting your privacy and complying with the Personal Information Protection and Electronic Documents Act (PIPEDA), the British Columbia Personal Information Protection Act (PIPA), and where applicable, the General Data Protection Regulation (GDPR) for visitors from the European Economic Area.

2. Information We Collect

We collect the following types of information:

Information you provide directly:

  • Name, email address, phone number, and business details when you book a discovery call, contact us, or sign up for a program

  • Information you submit through forms, surveys, intake documents, or worksheets

  • Communications you send us via email or messaging

Information collected automatically:

  • IP address, browser type, operating system, device information, and approximate location

  • Pages visited, links clicked, time spent on pages, referring website

  • Cookies and similar tracking technologies (see Section 5)

Information from third-party services:

  • Booking details from Calendly when you schedule a call with us

  • Calendar information from Google Calendar when you confirm an appointment

  • Payment information processed by our payment processor (we do not store full credit card numbers ourselves)

We do not knowingly collect sensitive personal information such as health records, government-issued ID numbers, or financial account details unless required for a specific business purpose and clearly requested.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To deliver our programs and services, including scheduling discovery calls, processing enrollments, and providing program materials

  • To communicate with you about your account, bookings, programs, and related updates

  • To improve our website, services, and program content

  • To measure the effectiveness of our marketing and advertising campaigns

  • To send you marketing communications about our programs (you can opt out at any time)

  • To comply with legal obligations and enforce our terms

  • To prevent fraud, abuse, and security incidents

4. Legal Basis for Processing (GDPR)

For visitors from the European Economic Area, we process your personal information based on one or more of the following legal grounds:

  • Consent: when you have given clear consent for a specific purpose (such as marketing emails)

  • Contract: when processing is necessary to deliver a service you have booked or purchased

  • Legitimate interests: when processing is necessary for our legitimate business interests (such as improving our services or measuring ad performance), provided those interests are not overridden by your rights

  • Legal obligation: when processing is required to comply with applicable law

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to recognize you, remember your preferences, and analyze how visitors use the site.

Types of cookies we use:

  • Essential cookies: required for the site to function

  • Analytics cookies: help us understand how visitors interact with our site

  • Advertising cookies: used to deliver and measure relevant advertising

You can manage your cookie preferences through your browser settings or, where available, through the cookie consent banner on our site.

Meta Pixel and Conversions API

This website uses Meta Pixel and Meta Conversions API (collectively, "Meta tracking technologies") provided by Meta Platforms, Inc. These tools collect information about your visit, including pages viewed, actions taken, IP address, browser type, device information, and referring site. This data helps us measure the effectiveness of our advertising on Facebook and Instagram and improve audience targeting.

Advanced Matching: When you submit information through forms on this site, including booking requests and discovery call sign-ups, we may share a hashed version of identifying information — such as email address, phone number, and name — with Meta to improve the accuracy of ad measurement and audience matching. This information is one-way encrypted using SHA-256 hashing before transmission, meaning Meta does not receive the raw values.

You can opt out of personalized advertising on Meta platforms by adjusting your Facebook and Instagram ad preferences, or by using browser-based privacy tools. For more information, see Meta's Privacy Policy at facebook.com/privacy/policy.

Google Analytics and Calendar

We may use Google services, including Google Analytics and Google Calendar, to operate our business. Google may collect information about your use of our site as part of these services. For more information, see Google's Privacy Policy.

6. How We Share Your Information

We do not sell your personal information. We share your information only in the following circumstances:

Service providers: We share information with trusted third parties who help us operate our business, including:

  • Wix — website hosting and infrastructure

  • Calendly — appointment scheduling

  • Google Workspace — email and calendar

  • Meta Platforms, Inc. — advertising and analytics

  • Payment processors — processing program enrollment payments

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

Legal requirements: We may disclose information if required by law, court order, or government request, or to protect our rights, property, or safety.

Business transfers: If TradesKraft is involved in a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy, or as required by law.

  • Active client information: retained for the duration of your engagement with us, plus seven years for tax and legal record-keeping requirements

  • Marketing contact information: retained until you unsubscribe or request deletion

  • Website analytics data: retained according to the data retention policies of our analytics providers (typically 26 months for Google Analytics and 2 years for Meta)

When information is no longer needed, we securely delete or anonymize it.

8. Your Rights

You have the following rights regarding your personal information:

  • Access: request a copy of the personal information we hold about you

  • Correction: request that we correct inaccurate or incomplete information

  • Deletion: request that we delete your personal information, subject to legal retention requirements

  • Withdrawal of consent: withdraw consent for processing where consent is the legal basis

  • Portability: request a copy of your information in a portable format (GDPR)

  • Objection: object to certain types of processing (GDPR)

  • Marketing opt-out: unsubscribe from marketing communications at any time

To exercise any of these rights, contact us at the email address in Section 12. We will respond to verifiable requests within 30 days.

If you are a resident of British Columbia and believe we have not adequately addressed your privacy concerns, you may contact the Office of the Information and Privacy Commissioner for British Columbia at oipc.bc.ca.

If you are a resident of Canada outside BC, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, and destruction. These include encryption in transit (HTTPS), access controls, and regular security reviews of our service providers.

No method of internet transmission or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us immediately and we will delete it.

11. International Visitors and Cross-Border Transfers

TradesKraft operates from Canada. If you access our site from outside Canada, your information may be transferred to, stored, and processed in Canada and other countries where our service providers operate, including the United States.

By using our website, you consent to the transfer of your information to these countries. Where required by law, we implement appropriate safeguards, such as standard contractual clauses, for international transfers.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

TradesKraft Chilliwack, British Columbia, Canada Email: mattp@tradeskraft.com Website: tradeskraft.com

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify you by email or through a notice on our website.

Your continued use of our services after a policy update constitutes acceptance of the updated policy.

This policy was last reviewed on May 4, 2026.

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