
Journeyman
The flagship membership for established Canadian trades operators.

Who This Is For
You're already in business. You're winning work. But something isn't adding up, or you've hit the next wall and there's no structured path past it.
Journeyman is built for trades operators across BC: plumbers, electricians, HVAC techs, roofers, welders, painters, landscapers, and mechanics who are past the startup stage and ready to fix what's holding the business back.
This is the right fit if you:
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Are busy but still running tight on cash at the end of the month
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Can't pay yourself consistently, or aren't sure your pricing covers what the work actually costs
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Know something is off but don't have the time or tools to find it
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Have the basics in place and the next constraint is pricing, marketing, operations, or people
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Want ongoing strategy without re-enrolling in a new program every time you level up
How It Works
Journeyman runs in two phases under one membership.
Phase one: the Recalibrated diagnostic. Every member starts here. We run Profit 911 and put your real numbers on the table: pricing, job costing, cash flow, and how work moves through your business. The diagnostic tells us exactly what's broken and in what order to fix it. If your foundation is solid, you confirm it fast and move on. If it isn't, this is where we repair it.
Phase two: your focus track. Once the numbers are right, you move into the track that matches your biggest constraint and keep building, one priority at a time.
Every session is a working session, not a lecture. You and your Business Strategist go through what you've built, correct what needs correcting, and put better systems in place. You leave each call with something fixed, not more homework.
How fast you move through phase one depends on the pace you pick below.
What The Diagnostic Covers
The Recalibrated phase is a full sweep of the numbers and systems that decide whether you make money:
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True cost of business and pricing rebuild
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Job costing correction and estimating standards
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Cash flow recovery and a change order process
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Invoicing and collections
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Customer journey, lead generation, Google Business Profile, and reviews
By the time it's done, your pricing covers your actual costs, your cash flow has a system behind it, and you know exactly where your money goes.
Five Focus Tracks
Your track is confirmed during the diagnostic. No guessing. No wasted time.
Advanced Sales | Quoting regularly but not converting. Sales process, client contracts and service agreements, objection handling, quote follow-up, proposal book, and pricing for growth.
Expanded Marketing | Work is solid but leads are unpredictable. Marketing roadmap, funnel structure, GBP optimization, referral partners, and reputation management.
Operations and Structure | Busy but held together by you. SOPs and org structure, checklists, time and workload management, scheduling and capacity, and quality control.
Business Protection and Sustainability | Growing but flying blind on the numbers. KRIs and KPIs, budgets and forecasts, capital expenditure planning, vehicle and equipment management, inventory, insurance, and your digital tools stack.
People and Growth | You have a crew or you're building one. Role scopes, hiring and firing, onboarding, performance management, retention, piece-work agreements, subcontractor management, and foreman development.
Starting at $999 per month
Cancel with 30 days written notice. No contracts.
Ready to remove the next constraint?
Book a free 30-minute Discovery Call. No pressure, no pitch. We'll look at where your business is now, what's holding it back from the next stage, and whether Journeyman is the right structure for the work ahead.
Trades-Specific
Every tool, template, and lesson is built for how trades businesses actually work.
Real Business Strategy
You work directly with a Strategist. Not a course. Not a chatbot. A real conversation.
BC-Built
WorkSafeBC, CRA, GST; the compliance details that matter in this province.